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The story of MEPHISTO

What began in 1965 in Sarrebourg, France, has developed over decades into a globally significant and renowned brand for women’s and men’s shoes.

With the savings he brought from the USA, Martin MICHAELI founds the MEPHISTO company in France and creates the MEPHISTO shoe. The moccasin becomes MEPHISTOS 'draft horse. Sales start in Germany, Austria, Benelux and Switzerland as the basis for pan-European sales.

MEPHISTO's head office is in Sarrebourg, at the foot of the Vosges.

Martin MICHAELI has his first patent registered: an exclusive process for shoe production.

MEPHISTO becomes a global brand. In the course of the ever increasing popular sport and leisure trend, a revolutionary concept of sporty shoes in the outdoor and city area is emerging: the "ORIGINALS" lead to worldwide success.

Opening of the first MEPHISTO-SHOP. The first MEPHISTO exclusive store opens in Aachen / Germany.

The company exports 80% of its turnover. Martin MICHAELI receives the "Oscar de l’Exportation" from the French state for the outstanding dynamism in international business. MEPHISTO founds a subsidiary in Tokyo.

MEPHISTO conquers the American market. The company consolidates its position in the USA by founding a subsidiary in California.

The quality of MEPHISTO shoes is recognized all over the world.

Establishment of a branch in Canada. The strong focus on nature, comfort and quality in this country has created excellent conditions for the success of the MEPHISTO brand.

Martin MICHAELI receives the "Oscar de l’Exportation" for the second time for the excellent export performance of his company.

Opening of the 150th MEPHISTO-SHOP. Martin MICHAELI receives the “Chevalier dans l’Ordre National du Mérite” award from President François Mitterrand.

MEPHISTO offers 600 different models in 18,000 sales outlets - including around 350 MEPHISTO SHOPS - in 50 countries around the world. The shoe brand MOBILS is launched in the extreme comfort segment for the shoe and orthopedic trade.

Martin MICHAELI is selected as "Entrepreneur of the Year" from over 5000 companies in France. The French specialist retailers choose MEPHISTO as the "Best shoe brand in France". The first MEPHISTO stores are opened in Russia and China.

In the MEPHISTO design studio

Martin MICHAELI receives from President Jacques Chirac the highest honor that France can bestow: he is named "Knight of the Legion of Honor". MEPHISTO is named "Best Shoe Brand in France" for the second time.

MEPHISTO receives the "PLUS Award 2001" from the American trade magazine "Footwear Plus" for outstanding design work in the area of ​​men's comfort shoes.

Martin MICHAELI launches a new lifestyle brand in the outdoor area: "ALLROUNDER by MEPHISTO". The shoes, in the style of urban hiking, are a hit with young and old in many countries.

MEPHISTO presents its first clothing collection which, together with accessories, leather goods, care products, socks, etc., turns the brand into a lifestyle brand.

MEPHISTO is voted "Best Shoe Brand in France" for the third time.

More than 660 MCS worldwide. Sales in 62 countries. MEPHISTO, one of the largest shoe factories in Europe, is celebrating its 40th anniversary. Sole owned by the Chairman of the Supervisory Board, Martin MICHAELI, and his children, it employs 2,800 people worldwide for manufacturing and sales.

900 MEPHISTO shops worldwide (pictured: Paris, Rue Vignon)

The SOFT-AIR TECHNOLOGY is integrated into all MEPHISTO shoes and communicated internationally in a sustainable manner.

Launch of the new SANO brand: shoes in the "fitness and wellness" segment with 2-zone technology (power stimulator and multi vibration system). The worldwide advertising campaign "SANO - your fitness trainer for every day!" makes these shoes bestsellers.

Martin MICHAELI writes his biography with the title: "Where my shoes took me".

The opening of the 75th Mephisto shop in China increases the number of Mephisto shops worldwide to more than 800.

MEPHISTO celebrates its 50th anniversary.

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