When does shopping start on Black Friday?

When is Singles Day?

Singles Day takes place on November 11th every year.

Countdown to the next Singles Day


Singles Day always takes place on November 11th because the four ones in the date are supposed to symbolize independence and freedom. So the date is the same every year, but the days of the week always change. Exactly the opposite is the case with Black Friday, where the date changes (always one day after Thanksgiving, which takes place on the fourth Thursday in November), but the day of the week always remains the same.

What is easier to remember is up to you. Fortunately, the retailers always announce the two shopping events in advance with a lot of advertising. So there is little chance that you will miss one of the days.

The next Singles Days

  • 11/11/2020 - Wednesday
  • 11/11/2021 - Thursday
  • 11/11/2022 - Friday
  • 11/11/2023 - Saturday

How long is the “break” between Singles Day and Black Friday?

The two shopping events are both in November. Black Friday always towards the end of November (in 2019 for example on November 29th), Singles Day always on November 11th.

This means that the break between the two shopping days is around two weeks. Sometimes a little longer, sometimes a little bit shorter.

But now the important question:

At which of the two shopping events is it worth shopping more?

Unfortunately, you can't say that across the board. Singles Day is a little fresher than Black Friday. Thus, significantly more shops participate on Black Friday and offer their own deals.

But since Singles Day is newer, some shops try to distinguish themselves on this day and offer particularly crazy deals. So it may well be that your dream mobile phone or television is a lot cheaper on Singles Day than on Black Friday.

An important trick:

Make sure to create a wish list by the beginning of November at the latest. As soon as a product is particularly cheap on the wish list, buy it. In addition to Singles Day and Black Friday, there are also special offers for Halloween, Cyber ​​Monday and Christmas.