What's the deal mother Korean sitcom drama
As a reason for divorce, "irreconcilable differences" are often given. There has now also been a separation in “Die Höhle der Löwen” - between investor Judith Williams and the couple heads of “Sorose”. The founders dropped the TV deal after the show. But what was going on there?
"Den of the Lions": Founders of "Sorose" get a deal with Judith Williams
Since her first trip to Hong Kong in 2010, Lucy Leiter has been enthusiastic about Asian cosmetics. “Extremely innovative and extremely effective. I was very quickly certain that other women in Europe would appreciate and love these advantages too, ”said the 36-year-old in episode 7 of“ The Lions' Den ”(October 12, 2020).
Together with her husband Peter Leiter (42), she founded the Shishi Chérie online boutique for Japanese and Korean natural cosmetics. The shop has now reached seven-figure annual sales, which is how the desire arose to invest the know-how in an own brand. The result is "Sorose" facial toner based on pure natural rose water, Asian plant extracts and natural active ingredients.
Judith Williams was particularly impressed by the “Sorose” products. For her investment of 200,000 euros, she not only won a 20 percent stake in “Sorose”, but also a stake in the “Shishi Chérie” shop.
“Sorose” founders break deal with Judith Williams after “Den of the Lions”
But after the DHDL broadcast, the debacle followed. Peter and his wife Lucy Leiter told the “Gründerszene” portal: “Unfortunately we could not agree on the growth strategy. The service catalog did not meet our expectations in terms of long-term brand building, not even with a corrected evaluation. Ultimately, we decided against working with them. "
Judith Williams confirmed the end of the deal. Interesting: However, she did not want to comment on the "Sorose" reasons. (sp)
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