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Tuesday December 27, 2005

The Two Washington Posts

They are not equals, ... the have their own spheres ...

... Over Washington Posts I. (Len Downie) is king. Over the Washington Posts II. (Jim Brady) is sovereign ... No one has ... control over the user's experience ...

... There's tension because there's supposed to be tension ...

Links (just for my own pleasure reading it again and again) to the discussion on:
Deborah Howell’s article'The Two Washington Posts' and it aftermaths)

via Daily Media News Feed - 12/19/05

Online Routes to Success for B2B Publishers

FIPP started the second edition (first was out in 2003) of global research on good practice online among successful b2b magazine publishers.

The study looks at websites that the publisher considers ’successful’. This may be in terms of attracting new audiences, generating online revenues, creating new online products, or in any other way the publisher chooses to measure success against defined objectives.

Results will be presented at the 5th FIPP International Business Magazine and Professional Media Conference in London, May 1-3, 2006, hosted by FIPP and PPA Professional

Lets hope there is some time during this conference to discuss about not only what made B2B publishers and their readers / users more successful yesterday, but also about what is needed for today's and tomorrow's success.

For more information and participation in the research email FIPP

Additional info:
The 2003/2005 comparison for Consumer Magazine Websites success is out already.

Primedia Business Becomes PRISM

Folio:reports:

"Prism — like transmitting or reflecting light, like a ray of light passing through a prism. Prism is a reflection of what we represent within the organization and the industry. Shedding light, information, reflecting quality," CEO John French wrote in an email to employees.

My thoughts on 'naming is program':
To succeed in today’s (and tomorrows) environment) business publishers need to take on a more active role; they must join and serve the industry! Moreover, they must be also accepted and seen relevant for the advance and success of that industry!

More ...

The 2005 Zeitgeist - Googled

To access Zeitgeist it takes more than number crunching with Google. However, from time to time I look at Google figures - in case I missed something - at

Google Zeitgeist
Search patterns, trends, and surprises according to Google

It is not really "according to Google", but according to what (mostly) people look for with help of Google. And I admit, often I find, I missed something (and more often, I think, I do not miss what I have missed).

You can look at Google's Zeitgeist this by weeks, months and years (back to 2001) and now actual, Google has published their "2005 Year-End Google Zeitgeist" . Besides

Google News - Top Searches in 2005

Froogle - Top Searches in 2005

Google.com - Top Gainers of 2005

1. Myspace
2. Ares
3. Baidu
4. Wikipedia
5. orkut
6. iTunes
7. Sky News
8. World of Warcraft
9th Green Day
10. Leonardo da Vinci

Google Zeitgeist looks at World Affairs, Nature, Movies, Celebrities and Phenomena, here!

Thursday December 22, 2005

AOL - Google To Explore Selling TV, Print Ads

There is more to the deal between AOL other Google than cooperating Online, Time Warner told Chairman-CEO Richard Parsons his company's staff in an employee memo (first mentioned by the Financial Times) says a report from Joe Mandese and Wendy Davis in MediaDailyNew:

"With this agreement, AOL's sales force will now be able to sell all types of online advertising - including paid search - and we'll explore expanding the partnership into selling television and print advertising,"

other
"The disclosure comes just one day after Google executives disclosed plans to MediaDailyNews that it was entering "phase two" of its test of an offline media buying and reselling test that so far has been limited to extending Google's advertising reach via magazine ad space, but that the powerful online search engine is also weighing moves into the buying and re-selling of other media. In recent weeks, Google has begun posting help wanted ads to recruit experienced traditional agency media buyers.

All of those moves have sent ripples up and down Madison Avenue, and senior agency executives have been expressing increasing fear ... "

More at MDN

So see Detention for Print Publishers: What Goggle Got ...

Orkla Media takes over Golem.de

Golemreports on the sale of Golem.de:

Orkla Media Germany buys the IT website Golem.de

The previous owners, Jens Ihlenfeld and Christian Klaß, are to remain in office as managing directors. Orkla Media Sales will take over the marketing of Golem.de.


See also "Netzeitung.de" goes to Orkla Media, Norway

Wednesday December 21, 2005

Vidilife

Is video next?

According to a BusinessWeek report, Brad Greenspan, an Internet entrepreneur who helped (with USD 1 million) to launch the social networking site MySpace, is backing a new social network called Vidilife.

A new flickr like social network site for video ...

More in BusinessWeek online

P.S.
Another video site is HEAVY

A Happy New Year for the Newspaper Industry

Steve Outing at Editor & Publisher writes in his column Stop The Presses

Game Plan for Getting Through 2006

He suggests that newspapers should become "Podcast gods" and should not be afraid to Wiki's. Moreover, with the money they are going to make from free classifieds, they may even be so bold as to ease up on Web site registration barriers and finally figure out how to publish where the young people are ...

Commitments that look like hard work:

1. I will discuss more, talk less.
2. I will dare to Wiki.
3. I will be more interactive.
4. I will seek out 'citizen advertisers.'
5. I will learn to turn free classifieds into money.
6. I will publish where the young people are.
7. I want to devise a better website registration scheme.
8. I will become a podcast god.
9. I will not become complacent; I will remain alert.

The complete column at 'Stop the Presses'

A New Communications Podcast Directory

The New Oxford American Dictionary designated Podcast as the 'Word of the Year' and the New Communications blogzine started yesterday with a list of interesting New Communication Podcasts.

This list includes among others:
Across the sound
Each week marketing gurus Joseph Jaffe and Steve Rubel discuss the world of new marketing, media and PR on the Across the Sound podcast.

Blawgzine.com Podcast
Analysis and commentary on the law as it relates to evolving communications tools and technologies and the media. Hosted by Elizabeth L. Fletcher.

Digital Masters
At Digital Masters experts discuss how technology is changing the business of media. By the Ecast.

Doc’s pod blog
Doc Searls houses personal podcasts and show notes

Drew B's take on tech PR
Tech PR blog - Inside opinion on the media, news, and technology pr

For Immediate Release: The Hobson and Holtz Report
Twice a week (Monday and Thursday) Neville Hobson & Shel Holtz discuss about what they think is important for communication professionals (and more and more listener join in with their comments)

More ... (the complete list)

Sunday December 18, 2005

Google Quality Score: Adds Factor 'Landing page'

We've begged our clients in the printing world to 'sell' landing pages for a long, long time as one of the factors to provide more reader / user and advertiser satisfaction and stay in business.

Now AdWords started to include landing pages into the Quality Score and I hope this will eventually convince media to care more about clients satisfaction.

What is a "landing page"?
"An active web page where customers will 'land' when they click your ad. The web address for this page is often called a 'destination URL' or 'clickthrough URL.' "

From Inside AdWords:

"(from now on we will also) .. look at the content and layout of the pages linked from your ads.

Why are we doing this? Simply stated, we always aim to improve our users' experience so that these users (your potential customers) will continue to trust and value AdWords ads. Have you ever searched on a keyword, found an ad that seemed to be exactly what you wanted, and then clicked on it only to find a site that had little to do with what you were searching for? It's not a great experience.

Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites we present in our ad results. "

In case, you don't know what Google AdWords Quality Score is:
"... the basis for measuring the quality of your keyword and determining your minimum bid. Quality Score is determined by your keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, the quality of your ad's landing page, and other relevancy factors. "

Did you read Seth Godin's great e-books? Knock knock, talks about landing pages?

via Dave B2B weblogGoogle leads the way, again

"... If you are paying for clicks, you should make sure you are driving them to a worthwhile, actionable page. But of course a lot of small B2B marketers are just going through the motions and haven't really considered their landing page ... "

... nor have (B2B and other) publisher seriously offered landing pages (or educated about the benefit in getting there) I might add!

Computer pioneer Konrad Zuse 10th anniversary of death

December 18, 1995 is the Computer pioneer Konrad Zuse deceased. Konrad Zuse would have celebrated his 95th birthday on June 22 of this year.

On his 75th birthday, the Konrad Zuse Memorial Tour 1985 from InterFace Connection GmbH from Munich via Würzburg. There the participants strengthened themselves for the final spurt.


enlarge
Konrad Zuse Gedächnis Tour 1985 stops in Würzburg - at COMPUTER MARTIN

More about Konrad Zuse in the Konrad Zuse Internet Archive

Reminder: VSS's 2005 Communications Industry Forecast

As the link on our August 2005 Blog entry 'VSS 19th Annual Communications Industry Forecast 2005 Out' does not work anymore, we use Folio: article (12-Dec-2005) to remind (and update the link) on some highlights from the VSS 2005 Communications Industry Forecast

- The average person will consume 10 hours of media a day by 2009, with home video, consumer Internet and wireless media predicted to see the largest hourly gains.

- Digital-based media forecast to drive average annual consumer spending on media over the 1,000 USD threshold in 2009 for the first time

- E-media will continue to be the fastest growing sub segment of the b-to-b media market, with projected growth of 26.5 percent in 2005.

- Custom publishing spending is expected to grow at double-digit rates annually due to interest in 'establishing solid business relationships' and a transition from short newsletters to four-color magazines.

- Internet advertising, driven by keyword search ads and rich media, is expected to grow at a compound annual rate of 24 percent over the next five years.

- Communications industry expected to top a trillion dollars by 2009, becoming the fourth largest and fastest growing sector of the U.S. economy.

More on ad spending, tradeshows & events, product placement in Folio: or directly at VSS.

Saturday December 17, 2005

Evolution of Reputation: Wikipedia vs Britannica

Naturereports "Internet encyclopaedias go head to head"

"Wikipedia comes close to Britannica in terms of the accuracy of its science entries, a Nature investigation finds". The article says, "in the study, entries were chosen from the websites of Wikipedia and Encyclopaedia Britannica on a broad range of scientific disciplines and sent to a relevant expert for peer review. Each reviewer examined the entry on a single subject from the two encyclopaedias ; they were not told which article came from which encyclopaedia. A total of 42 usable reviews were returned out of 50 sent out, and were then examined by Nature's news team. Only eight serious errors, such as misinterpretations of important concepts, were detected in the pairs of articles reviewed, four from each encyclopaedia. But reviewers also found many factual errors, omissions or misleading statements ... "

I don't know about you, but I personally don't see and use an encyclopedia as authority on subject I know, but as a starting point on accessing a subject I don't know about.

viaSmart pug

Tuesday December 13, 2005

2005: Advertising spending increases by 1 percent

Companies are investing 29.53 billion euros in advertising this year, reports the Central Association of the German Advertising Industry (ZAW) on the basis of a trend survey among its members. That is an increase of 1%.

The production of advertising material such as posters, advertisement templates or spots for radio, television or cinema as well as fees and salaries accounted for 9.71 billion euros. According to the ZAW, the 'media operators' received (received) from it 'net advertising income' of approx. 19.82 billion euros.

From 2001 to 2005 the following development results

2001: 21.72 billion euros - 7.1

2002: 20.14 billion euros - 7.3

2003: 19.28 billion euros - 4.3

2004: 19.59 billion euros + 1.6

2005: 19.82 billion euros + 1.2

But what remains of this 'increase' in the pockets of media operators, taking into account the inflation rate in 2005 and the development of GDP (price-adjusted)? Is that the much-touted trend reversal that would justify a "business as usual"?

For 2006 the ZAW is forecasting growth of two percent (gross) ...

Monday December 12, 2005

Swiss journalists work on the Internet

The Institute for Applied Media Studies (IAM) the Zurich University of Applied Sciences Winterthur and the people of Zurich PR agency Marcel Bernet asked 3006 Swiss media professionals - 617 answered - and of these, 91.6% use the Internet between 1 and 3 hours a day.

More in the small report: Journis more and more on the Internet - but not in weblogs

The Study results can be found on the iam website(PDF, 685 KB)

Do publishers have a good plan for 2006?

These days, who's surprised, customers are (still) planning and talking about the best path to economic success for 2006ff. As far as I know, the plans for 2006 are primarily based on an improvement (one speaks of recovery) in advertisements, sales revenues and 'special projects'.

But where does this (purpose) optimism come from? Doesn't it slow down or prevent urgently needed adjustments in the offer and the (re-) approach to customers and users?

Theme: Circulation


enlarge

Source: ZAW Advertising Yearbook 2005

Addendum:
From the Review of the year 2005 of the Bundesverband Presse-Grosso (7.12.05):

"The German press wholesaler looks back on 2005 with mixed feelings. And ... According to a survey by the association, sales of newspapers and magazines fell by 3.52% in the first three quarters of 2005 compared to the previous year ... press sales fell in quarters I. to III. by -4.22% ... "

For 2006 the association is hoping for the major events, consumer pleasure and the economy ...

(The stock exchange sheet makes of it:
Press Wholesale looks to 2006 with mixed feelings)

Friday December 09, 2005

India Internet User No. Predicted to Grow Fast

In number of Internet User India is far behind China (June 05: 104 million):

A new study claims that today India has about 38.5 million. Internet User (up 54 percent from 2004) and predicts that in two year there will be about 100 million Internet users in India ...

more on Asia Media Business Monitor

ABC News Report

In 1998, during a conference, the responsible minister (sorry, I forgot his name) told about how India will be moving into No. 1 position worldwide (just) on superior IT & C products and services. We had some time to discuss with him and some people from industry and association. He insisted that this will happened and it would be realistic to move the live of 1 billion people into a prosperous and highly developed country.

We disagreed and I still disagree. Only a few percent of (very well qualified) people can working in this industry and it needs much more effort and many additional areas of fast development for India to get on the Top (or the Top 5 nations of this world).

And I'm sure, the handicap is not about Indian people! When we started publishing in India (CHIP, MM Industrial Magazine) our partner collected a bunch of very talented and enthusiastic people and they did a great job! And I also know there are many Indians inside and outside of India which are very talented, hard working and quite successful (relatively more outside than inside India to my understanding) ...

eMartin.net Newsletter November 2005

The contents of the current, German-language eMartin.net Newsletter November 2005 are available on the

mcc consulting Hugo E. Martin company blog

The archive with over 6,000 entries and links (German)


Check out the content of the actual eMartin.net Newsletter November 2005 International under

mcc consulting Hugo E. Martin Corporate Blog

The Archive with more than 6,000 entries and links (English)

Looking for a job in New York? No, but ...

it looks to me like a good job & skill description for a

New Media Account Executive

you should start looking for!

"JOB SUMMARY:
Partnering with magazine sales reps in fostering client relationships, developing and delivering pitches for new business, helping to define online offerings, and promoting knowledge transfer and best practices across media teams, the Online Sales Manager is responsible for the online development of over twenty B2B trade magazines and several trade shows. He / she helps publishers define a vision for their web sites, newsletters, e-zines, buyer’s guides, etc. "

more

Yes
B2B Online Sales Manager / New Media Account Executive / Interactive Sales

It was published from Prescott Shibles at Shibles.com for Primedia

Detention for Print Publishers: What Goggle Got ...

but has not reached print publishers.

On the subject "Google sells print ads"refers Rex Hammock (rexblog) to an article in BusinessWeek (Edition dated 12/12/2005)

Can Google Go Glossy?
Why its plan to resell print ads to its army of advertisers may be off to a slow start


worth reading! - even if I'm sure that Google's interest is not that Google's interest is not in brokering print ads (and commissions), but in the success of its customers!

In this context, I am worried about a completely different question - Google's advertising business is not exactly going bad - and I discussed this topic again with an 'old' colleague (Reinhold Kuchenmeister) yesterday:

Why does Google understand that its advertisers and Google itself need print and print advertisements and the publishers and print media do not understand it and do not even try to convey this fact to their customers / the market and to take an active role in the new division of tasks and work play?

It's so simple:

If you are not on the Internet, you will not find all the great and not so great information and contacts

If you don't know what you're looking for and / or can't name it, even the best search engine in the world is of no use

The companies have invested in the Internet and want to communicate with their customers there. You also need print, among other things, to bring potential customers to your website / the Internet ... every customer on your own website reduces the Internet costs per visitor.

Keyword: Print to Web and what Google shows us, of course also Web to Print!

Masayoshi Son Next Big Bet: TV Bank

I've been watching Masayoshi Son (the Bill Gates of Japan) activities since his early days. His projects, his successes, his failures and his sometimes chaotic near to crash maneuverings (e.g. remember the Ziff-Davis adventure?) The

He is a big, probably the biggest investor in the Internet space with about 3 billion USD investments in about 800 internet companies. And as contentSutra summons up, the President and CEO of Japan's SoftBank Corp. "... has made some $ 7.5 billion on exits, and the holdings in the listed companies in his portfolio are currently worth $ 22 billion ..."

Not so bad after all! He is still hungry and has his next BIG project going

TV Bank - an IP TV venture

Business Today interviewed Masayoshi Son on his actual projects and updates us on SoftBank earnings and market cap (Subscription only)

(if you are not a subscriber) read the full interview on content Sutra (Thanks for sharing)

Wednesday December 07, 2005

Only 5 DAX companies blog ...

Capital reported in the next issue 26/2005 about the result of a exclusive survey of the business magazine Corporate blogs

Five of the 30 DAX companies already use weblogs internally or externally

- Alliance (only at Dresdner Kleinwort Wasserstein)
- BMW (America's Cup, IAA)
- DaimlerChrysler
- SAP (internal, Henning Kagermann wants to go online in 2006)
- Siemens (the boss blogs internally, an employee platform is in preparation)

another five DAX companies are examining the use of blogs
(and already reveal something of their plans)

- Adidas
- BASF
- German postal service
- Deutsche Telekom
- VW

More in the pre-registration on Capital.de or the new one pCapital (26/2005 from December 8th)

Mark C. Schneider is responsible at Capital.

Short comment:
External blogs: o.k. , Internal blogs: oh dear oh dear

Blog hype or PR hype?

I got this chart some time ago from Tom Murohy (Gartner) stolen - where exactly I don't know at the moment - and I would like to move one or the other of the red dots a little. But, in principle ...


Enlarge

(... even if I always like to annoy conversation partners in my presentations with the "lying S-curve".)

Tuesday December 06, 2005

The overrated 'weblogs' - a phenomenon

Who is actually forcing us into this idiotic discussion about brand awareness, reach and use of blogs?

Google News Alert now provides me with dozens of offline and online posts that chew the results of the W3B study by Fittkau & Maass or the 3-page press release. They are all somehow under the motto "The overrated weblogs"- the question arises, who could have an interest in it, who (wrongly) assumes that he could benefit from it?

Granted, the supposed "75% brand awareness" surprised me quite a bit, but they are part of the PR-Hypes Cycle (Gartner) and results of the system and methodology of the W3B study. And apart from the (now) writing guild, in my opinion no one had so far described "blogs" as a / the new reach and mass medium. Or?

I was also surprised that (the reporting that I perceived) all reflected the tenor of the press release without questioning for a moment what the numbers mean and how realistic they actually are for the market (and whether the numbers & methodology allow such qualitative statements at all without discrediting the investigation as a whole).

Up until a few months ago, the number "45 - 65 thousand blogs" for Germany was cited as a reliable estimate in the media. A few already mentioned 200,000 and I got around 250,000 and then 350,000 beatings for my mention. And now not a word about the alleged numbers of blogs and bloggers in Germany. According to this study, in Germany (only calculated on the basis of 1 blog per blogger):

4,284,000 weblogs (or bloggers)

1,428,000 active weblogs - updated at least once a month

750,000 active weblogs - updated at least once a week

give. No doubts, no comment and everyone rushes to the given tenor 'Weblogs: An Overrated Phenomenon'.

The only question is who “assessed” the "weblog phenomenon" before the study, why and for what? Is this the attempted preliminary "all clear" (or "warning") for the media and advertisers?

I will continue to use my blogs (and newsletters) to communicate and maintain a dialogue with a small, fine group of people who are important to me. Just like I used to do with magazines (since 1962), with B2B magazines (since 1966), with radio and TV (since 1972), special interest magazines (since 1978), with newsletters (since 1984), etc. have.

I'm interested in the relevance and appreciation (a little bit the reach) in my target group and whether I can contribute something to their success.

If one of my valued partners has fought their way up to this point, here is a request:
Please stop talking about the fact that you now also offer blogs, but instead open a dialogue with your readers / users, give your readers the floor, invite guest authors who have something to say - and then name / use maybe also blogs & bloggers.

Monday December 05, 2005

The MySpace Generation

They Live, Buy and Play Online and Offline alike

Think Tank for A Newspaper Transformation Plan

Taken from Ad Age: (via Mediapost.com)

"Facing down newspapers’ tough outlook, the American Press Institute has come up with a plan to revive the industry. More precisely, it has come up with a plan to develop a plan.

The institute has committed $ 2 million to fund

Newspaper Next: The Transformation Project,

an effort intended to assess threats to the industry, identify opportunities for newspapers such as adopting new technologies and suggest detailed new business initiatives ... "

More ...

A little late or even to late? In any case, why so late?!

Sunday December 04, 2005

Podcasting in China Takes Off

Fons Tuinstra posted at poynter.org

"China is following the podcasting trend with lightning speed; thousands of podcasts have been produced. Epoch Times recently interviewed Toodou co-founder Gary Wang.

Launched in April it now has 120,000 registered users, responsible for thousands of podcasts, increasingly including video ... "

More ...

The interview (translated)

The B2B Digital Marketing Shift

A study conducted for American Business Media (ABM) by Forrester Research. The following graph is from emarketer.com (open until 28-Dec-2005)



more from eMarketer

W3B finds 4.3 million bloggers in Germany

Warning!
Reading this entry means you proceed on your one risk. Do not spend your (or your company's) 'means of subsistence' on these figures!


According to the 21. W3B Study from Fittkau & Maass (the 'sample' is 100.460) we all need to correct our figures on the German blogosphere. Fittkauu & Maass don’t tell about Blogs, but about Bloggers and it reads like this if you calculate one Blog per Blogger:


As of November 2005, in Germany there are at least

4,284,000 weblog (ger)

1,428,000 active weblogs - with at least one entry per monthly

750,000 active weblogs - with at least one entry per week

using the (N) ONLINER Atlas (June 2005) from the d21 Initiative as our base for the total number of Internet users

Here you find the W3B press release (PDF, German) and some more thoughts about these findings on a previous entry - sorry, also in German.

Will I change my number? No, but I will watch the noise about these findings and wait for comments and corrections!

The marketing potential of weblogs - what a new W3B study says

The 21. WWW user analysis (W3B) (Wave of surveys October / November 05) has been published. The specified 'random sample' of 100,460 interviewed (responding) German-speaking Internet users is very impressive!

Whether the method of the written online survey on the Internet

"Sampling using ActiveSampling / LayerAd (random drawing of the umpteenth visitor) and supported by hyperlinks and banners on at least 200 websites"


but allow a 'simple' extrapolation of the answers and a realistic assessment of the marketing potential of weblogs? I have so many doubts ... and was that even investigated?

In the press release there are 'only' quantitative results (I do not have the complete report, available for 300 euros at F & M)


Enlarge

and for extrapolation I use the current data from the (N) ONLINER Atlas (June 2005) of the d21 initiative, even if the data from the W3B are valid for all German-speaking Internet users.

26, 775 million (Germany, ages 14+) know weblogs (what does know?)
7.14 million use weblogs occasionally or regularly
1.4 million (just under) use weblog regularly

It remains to be seen how many internet users even know they are on a weblog site when they are on a weblog site? See also 'The new digital tools' for informative comparative figures (US).

Is this data sufficient to make a statement about the marketing potential of weblogs for a specific customer and / or specific communication task (with presumptive and actual customers / target groups?

According to the results of the W3B, we would also need the numbers about the 'Blogoshere Germany' correct! These read (or would read) after this study as follows:

In Germany there are at least (because here the question was about bloggers and not the number of blogs!)

4,284,000 weblog (or blogger)

1,428,000 active weblogs - Updated at least once a month

750,000 active weblogs - Updated at least once a week

It is incomprehensible why Fittkau & Maaß still headlines: 'Only a few Internet users run weblogs' - I mean that there are (or would be) a 'damn' number of weblogs and definitely more than the number of weblogs mentioned so far (between 65,000 - 350,000 depending on source and / or intent).

We are not yet world champions, but at least we are no longer at the bottom ... or did I misunderstand something? Notes and corrections are very welcome!

The press release 'Weblogs: An Overrated Phenomenon' the results of the current issue of W3B are available as PDF here.

The Volume of results of the 21st W3B are available for 300 euros at Fittkau & Maaß

Friday December 02, 2005

Lessons for Newspapers and Magazines

David Shaw points to Slashdot'sRobin Miller posting

"... a very interesting meditation on how newspapers can succeed in the present and future. It's a long piece, but worth your time to read, since its lessons are appropriate for b2b publishers.

I don't think print is dead, but its primacy as a text- and still-image delivery vehicle certainly is. And I think all the talk about whether print is dead is pointless - the distribution and format of communications will certainly change (as it is doing now), and will continue to change forever. We no longer paint on cave walls, or etch into stone tablets, or use monks to hand-copy texts. So what if newspapers as physical objects eventually pass away?

The idea of ​​newspapers (as a compendium of news, analysis, opinion, comics pages and stock and sports box scores) will continue.

I think the same goes for magazines, regardless of whether they're printed or not. The worst thing we can do is spend time trying to defend ink-on-paper. "

Read David's comments on B2B and Robin's "A Recipe for Newspaper Survival in the Internet Age"

Thursday December 01, 2005

Girls are better than boys

(and not only on multitasking)

Jim Geoghegan, president of the media-planning agency Media Head, said in Ad Age about a study of how young boys and girls use media reveals that girls are notably more skillful at multitasking - that is, surfing the Net, text messaging, watching TV, and so forth, all at the same time.

Advertisers and marketers who want to reach this 12- to 17-year-old demo should strive to take advantage of this tendency among girls. Says Geoghegan: "You need to think beyond targeted print or TV, and think about how these mediums influence each other. For creatives, particularly, there are opportunities to create advertising where these mediums intersect and overlap, and girls are engaged."

more

I add the rest (from Mediapost), as the link is not working (right now):
"While girls are especially adept at interacting with multiple media simultaneously, the report from New York-based Media Head also indicates that youngsters in general are more multimedia-oriented than those who are older than 17.